Programme
Registration
Chair’s opening remarks
MONETISING DIGITAL CONTENT
Google’s role in the new media economy
Google has been at the forefront in finding a successful business model in the new media economy. Few industries have been affected by the rise of the internet as dramatically as media and marketing. This session will examine the internet’s increasingly important distribution function as audiences and content migrate online and to mobile. You will hear a perspective on how this is reshaping the content landscape, as well as presenting new opportunities and
challenges.
MEDIA BRANDS
Presenting a commercial vision for a global media entertainment brand
NBC Universal’s assets covering broadcasting, production, film, theme parks and a key stake in VOD service Hulu ensure that the international conglomerate will continue to play a crucial role in the complexion of global media. Their commercial performance continues to impress too – NBC Universal defied market trends to grow international revenues by 56% since 2007 in their progress towards $5bn in 2011. This session will reveal the strategy that will retain NBC Universal’s status as a key multimedia player focusing on managing costs, balancing traditional and new revenue streams, tapping into strategic growth markets and striking new commercial partnerships.
FUTURE MEDIA INVESTMENT
So where is the money? The private equity market analysis of shifting value in media
APAX is one the key global players in private equity and venture capital with a portfolio comprising companies including Emap, HIT Entertainment, CME, Trader Media Group and YELL Group. Stephen Grabiner leads the media APAX media group - a sector that has witnessed £3.4bn worth of transactions over the past decade. As digital and economic change stimulate a revolution in business models, this session will forecast the location of profitable media companies today and tomorrow. You will hear APAX’s plans for both current and future investments, helping you to define the complexion of a successful future media enterprise.
Break and networking
PIRACY DEBATE
Piracy: why the creative industries, governments and ISPs need to act now
Piracy continues to undermine business models across television, film, games and perhaps most widely documented, in music. As the economic and cultural implications continue to unfold, governments around the world are reviewing the role legislation can play in helping to tackle illegal filesharing, with the Digital Economy Bill in the UK being just one example. At the same time, businesses across the value chain are working to develop compelling legitimate lternatives. As a major global music company and with a broad roster of emerging talent, new stars and legendary artists, developing solutions to the problems created by piracy is a key issue for Warner Music. This session will explore a range of measures – both legislative and commercial – aimed at preserving the value of music in the digital age.
PROJECT CANVAS
Dispelling myths and pinpointing the commercial value in a joint venture on-demand service
Project Canvas – the IPTV venture between the BBC, BT Vision, ITV and Five for Freeview – could set the benchmark for a multiparty on-demand service. Previously unimaginable revenue streams, content possibilities and interactive experiences could be created if the project is green lighted by the BBC Trust. But how likely is it that Canvas will be delivered within time and budget deadlines? Crucially, how will the platform secure ROI for its commercial partners? How will BT Vision use the platform to provide insight on consumers and enable targeted marketing of other products and services? This presentation will examine where Canvas fits in BT Vision’s commercial strategy and ways in which the telco will monetise the platform.
Lunch and networking
ONLINE GAMBLING INSIGHT
Against all the odds? Providing a compelling digital proposition and securing the repeat custom of high value consumers
Sporting Index is the recognised leader in sports spread betting, with a market share of approximately 85% in the UK. The company has been subject to two takeovers and offers more markets (approximately 23,000), more fun bets and more choice than any other sports spread betting company. Richard’s presentation will detail how Sporting Index has successfully sourced, secured and maintained high value customers through a sophisticated CRM system and targeted communications.
PRODUCTION PROFIT
Securing a future for independent production - combining traditional and new revenue streams
The business of independent production is changing rapidly as the sector gets to grips with hanging economic conditions and falling programming budgets. With properties such as The X Factor and Britain’s Got Talent, talkbackTHAMES possesses highly valuable brands. This presentation will identify the strategy that will fuse traditional commercial activities with the opportunities of becoming a truly multimedia business including digital partnerships and platform sponsorship. You will hear how talkbackTHAMES are diversifying revenue streams, experimenting with formats, taking a fresh approach to marketing content and entering new forms of engagement, such as social media.
Break and networking
NEW MEDIA & MOBILE
Micropayments, new consumer experiences, next generation handsets – considering the commercial potential of mobile platforms
The emergence of apps, next generation handsets, cross-media commercial partnerships and dedicated mobile commissioning budgets is indicative of a new level of market maturity. Handsets are capable of delivering compelling user experiences with premium licensed content and consumers flocking to mobile platforms. Mark Selby has global responsibility for the implementation of new services and technologies with industry partners. These include Ovi, mobile TV, audio, imaging, video, social media and networks. This session will examine how content creators, rights holders and Telco’s can harness the commercial opportunities created by the functionality of next generation handsets. Selby’s presentation will provide a window on the handsets of the future and reveal the strategy that will enhance Nokia’s position in a competitive
marketplace.
DIGITAL ENGAGEMENT
Tapping into the social and business benefits created by improved broadband access
Web entrepreneur and founder of Lastminute.com Martha Lane Fox has been tasked by the government to enhance broadband access to the estimated 6 million people offline. Appointed as part of the Digital Britain report, Lane Fox will spearhead a Digital Participation scheme designed to bridge the digital divide and enable individuals, communities and businesses to benefit from high-speed internet access. Lane Fox will also advise on the digital switchover of public services planned from 2012. As content delivery over broadband becomes the primary distribution method, this presentation will challenge the media industry to put itself at the forefront of digital engagement promotion.
