8:45

Registration

9:30

Chair’s opening remarks

Torin Douglas, Media Correspondent, BBC News

9:40

Disruption and opportunity: building new businesses for a multimedia future

Guardian Media Group is one of the UK’s leading multimedia companies, with a portfolio spanning national and regional press, online businesses, commercial radio stations, magazines and B2B assets. Chief Executive Carolyn McCall gives an insight into how GMG is tackling the challenges of converging media, from the Guardian’s move to 24/7 multimedia publishing and Auto Trader’s digital transition to the Group’s diversification into business-to-business
media. Carolyn McCall, Chief Executive Officer, Guardian Media Group PLC

10:20

Creativity, ideas and the new economy

Tim is Chief Executive of Endemol UK responsible for over 5, 000 hours of UK television from reality to comedy, and for content across a number of platforms from mobiles to social networking sites such as Bebo. Here Tim will discuss how creativity and ideas fuel Endemol’s global growth in a fractured and uncertain market place. Tim Hincks, Chief Executive Officer, Endemol UK

11:00

Morning refreshments and networking

11:30

Securing the commercial future of the music industry – unlocking new revenue streams and understanding tomorrow’s consumer

Music was the first area to feel the force of the digital revolution and the subsequent challenges facing the industry have been immense. Understanding the digital music consumer and reducing the risk of launching unprofitable products are key commercial considerations for EMI. This session will explore how consumer insight can be used as a key tool to drive a digital strategy, focusing on the lessons that other media entertainment industries can learn from music. Elio Leoni-Sceti, Chief Executive Officer, EMI Music

12:10

Fostering an entrepreneurial spirit within a public service broadcasting environment

Broadcaster and Chairman of Channel 4, Risk Capital Partners, Giraffe restaurants and Patisserie Valerie, Luke encapsulates entrepreneurialism. With declining ad revenues and less predictable consumer behaviour, broadcasters
are needing to think with commercial creativity more than ever. Here, Luke will be unveiling the commercial tactics that will future-proof Channel 4’s unique status as a commercial PSB. Luke Johnson, Chairman, Channel 4

12:50

Lunch and networking

14:00

Local partners, regional content – assessing the commercial implications of the philosophy that ‘all broadcasting is local’

CME’s award-winning stations reachapproximately 91 million people across Eastern Europe with estimated combined television advertising spend of approximately US $1billion in 2005. CME’s total station EBITDA margins are running at over 30%, with all established stations self- financing and delivering positive cash to the holding company. Michael will be revealing the business strategy driving this success, focusing on how CME have benefited from choosing local partners and emphasising locallyproduced programming. Michael Garin, Chief Executive Officer , CME Group

14:40

Unveiling the commercial future of the internet in a fully- converged broadcasting environment

As the distinction between the internet and traditional media further muddies, Google stands at the cusp of the next phase of the digital revolution. But how will the company evolve in future years? Where does the web powerhouse’s
commercial strategy lie? Crucially, having introduced an auction model into TV advertising, what will this mean for your business? Matt Brittin, UK Country Director, Google

15:20

Afternoon refreshments and networking

15:50

How the entertainment business is adapting for a multiplatform media environment’

The converged media landscape is blurring the distinction between different forms of content. As revenue generation from the exploitation of traditional forms of media becomes less reliable, global powerhouses such as Warner Bros.
are diversifying their product to maximise the digital opportunity. With production slates covering feature film, TV and games, Warner Bros are one of the most successful cross media brands. This session will examine the strategy
driving Warner Bros.’ commercial activities, helping you to identify opportunities outside the usual parameters of your business. Josh Berger, President & Managing Director, Warner Bros. Entertainment UK

17:20

Close of the Summit

16:30

Protecting revenues and maximising the effectiveness of advertising in a converged digital media ecology

The challenges facing the advertising industry are well documented with fragmented audiences and an economic downturn in full swing. Part of the Publicis Groupe, operating in over 80 countries and with blue chip clients including Procter & Gamble, Deutsche Telekom, Toshiba, Sony Ericsson and VISA, Saatchi & Saatchi are one of the best equipped agencies to tackle the the new media world. As the media landscape rapidly changes, this session will examine the digital strategy that will future-proof the iconic brand. Focusing on new multi-platform opportunities, Simon’s presentation will offer a creative commercial vision that will benefit the entire media value chain.
Simon Francis, EMEA Chief Executive Officer, Saatchi & Saatchi

We are delighted to invite you to The Media Regulation Executive Briefing, chaired by Richard Hooper, CBE, ex-Deputy Chairman of Ofcom. This is your opportunity to participate in a day-long workshop-style event that will tackle everything you need to know about current and future communications industry regulation. Featuring in- depth discussion in a more intimate environment, you will leave the day with a thorough grounding on the UK and international regulatory landscape and strategies to prosper within it. The briefing is designed to save you time and anxiety by learning how to handle the critical issues facing the media industries during a time of rapid change.

Take advantage of this rare opportunity to access the individual attention of Richard Hooper, CBE, one of the UK’s leading regulation and communications industry experts. Tap into this resource during informal, hands-on sessions and come away with practical solutions that you can use to meet your company’s needs.