The Media Summit 2009 Mapping the commercial future of a converged media landscape

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Overview

The converged media era is truly upon us. Consumers are exerting greater control over the content they watch and how they choose to engage. Audiences are fragmenting and your competitors are finding innovative ways to unlock new revenue streams.

Commercial approaches are evolving across the industry to reflect the new media landscape. In response, Broadcast, Screen International and shots are delighted to bring you The Media Summit 2009 – a gathering of the most dynamic decision-makers from across the media spectrum.

Now in its third year, The Media Summit brings together top executives from TV, film, online, video games, music andadvertising to forecast thecommercial future of thismulti-platform environment.

Through a series of keynote presentations, you will have the opportunity to gain an inside track on your peers’ commercial strategies - top level decision makers from some of the most recognisable brands in media.

What do testing economic times mean for the commercial future of entertainment?

The business critical information you hear at The Media Summit will be presented in the context of the present economic down turn. The difficulties created by fragmenting audiences and declining advertising revenues are compounded by wider economic circumstances. Our keynote speakers will be offering innovative solutions to the challenges of monetising content under today’s market conditions.

Through a series of keynote presentations, you will have the opportunity to gain an inside track on the commercial strategies of your peers, top level decision-makers from some of the most recognisable brands in media.

The agenda is designed to provoke thought among top level strategists and a proactive response to the challenges facing the industry: